analytics for growing brands

Scaling a CPG brand is hard enough without a mountain of spreadsheets slowing you down. ScoutCPG builds and deploys analytics databases and reporting systems designed to help growing CPG brands see what’s working, what’s not, and where to focus their efforts next.

GET TO KNOW US

“We’ll get to analytics later…”

There are a million priorities when growing a category-disrupting CPG brand — and analytics is probably “on the list”. But every growing brand hits the same point where momentum slows and instinct stops being enough.
That’s where we come in.

ScoutCPG helps your brand build an analytics foundation designed for growth — with clean data, clear dashboards, and insights you can act on.

your data

deserves better.

Analytics as a Service
that scales as your CPG company grows

When it comes to your company’s analytics journey, it doesn’t have to be all or nothing. ScoutCPG can accommodate full end-to-end analytics enablement projects or prioritize the most critical components for you and your team’s success.

  • Database & ETL Set-Up

    Our team can organize your jumbled datasources and disparate spreadsheets into a scalable Google Big Query database that can power your entire analytics program

  • Sales & Marketing Dashboards

    Once you’ve established a single source of truth, CPG leaders can start making more confident decisions when they can access all their business data at their fingertips. We primarily utilize PowerBI and Google Looker for these projects.

  • Understanding Your Audience

    Once you have reliable data storage and visualization infrastructure, its time to segment your sales and marketing data into measurable cohorts and targetable audiences.

  • Marketing Effectiveness

    Analyze trends and correlations in your marketing metrics and product performance to understand which of your campaigns are driving the most profitable results in the market

  • Top Retail Data Partners

    Work with Nielsen, IRI, Numerator, and all the major CPG data aggregators to understand exactly how your product is performing and where you have opportunities for growth

“92% of CPG leaders lean into data to drive profitable growth”

Want to Join Our Team?

We are always on the hunt for talented data analysts, dashboard architects, and database engineers to join in on projects with ScoutCPG. If you’d like to apply, submit your resume and a brief description of your analytics and / or CPG experience.

No high-pressure sales team,
let’s just chat.

Every brand’s data story is different — from the challenges in your infrastructure to the insights you’re chasing. We’ve found that the best way to start is simply with a conversation. We’ll get to know your business, understand where the pain points are, and outline a plan that fits your goals and your budget.